Other Scheduled Test Post
This time Andi will have confirmed her email address, because that’s important.
Write for Robots. Write for People.
Without good web copy, the best team of designers and programmers in the world can’t help you. The goal is good writing and a clear, concise message that speaks to the target audience.
But let’s assume that you already have that:…
Popularity Contest: The 3 Most Requested Web Services
This month marks the start of my 8th year planning web sites. (Believe it or not, that first site is still live. And no, I won’t tell which one it is.)
In that time, Orbit has handled web design for hundreds…
Re-Inventing Wheels, Maps, Galleries, & Blogs
Recently, a potential client told me that cost would be a factor in his web-site project. I paused for a minute, trying to remember a project that didn”t involve budget concerns.
I couldn’t think of any.
Every day, I talk to clients…
Forms vs. Links: The Final Smackdown
Ladies and gentlemen, coming to you live from the Orbit Arena: the WWW Client-Conversion World Championship.
In our last issue of the Orbiter, we talked about the importance of conversion – the process of turning visitors into customers.
This month, we’ll uncover…
Learn This Phrase: Conversion Rate
Having a lot of traffic doesn’t mean you have a lot of sales. Obviously, not every visitor is going to buy something. But a percentage of them will. This percentage is called a conversion rate. If your business involves e-commerce…